ARTOUR-O il MUST a Roma with ROMA THE ROAD TO CONTEMPORARY ART

Fermo Immagine invites the onlookers to focus on the concept of Art as a melting pot, a common ground from which the different forms of creativity can be drawn. The input for such idea comes from the reading of Leonardo's CV when he introduced himself to Ludovico il Moro, some 500 years ago: this exceptional document mirrors both our vision and the spirit of the Commitment which allowed the flourishing of extraordinary artists, and that today is alive more than ever. Why evoking contamination of the arts to explain the natural inclination of the artist to explore different fields? Beyond this unpleasant term, why not more coherently talk about versatility? Our country has the vastest collection of Art in the world. A common belief is that this is true about our illustrious past only. This "tendency to Art or to Beauty", as Marco Valsecchi expressed it in 1972, is still lively. Fermo Immagine highlights this aspect by presenting artists with a rich - sometimes positively split - personality, who live parallel lives and explore different fields at once. From here the "dynamic sculpture" in which we can all immerse is born, made of light fashion music and design,in one word of Art.